Selling Jesus: What’s wrong with Marketing the Church

Selling Jesus: What’s wrong with Marketing the Church
[IVP 1992]

Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than audience niches to be targeted, and how discipleship is more than a matter of meeting ‘felt needs’.  The book moves beyond penetrating criticism to suggesting faithful and powerful alternatives to marketing the church.  Evangelism is more than success, numbers or popularity.  It is winning people to Christ and his discipleship.